“Be the change you want to see in the world” Mahatma Gandhi

 

As a first step, it is very important to implement this WebQuest as a team. It is very important that before any research you perform you discuss your ideas with the group and write down your initial thoughts, then access the resources and scan the internet for more information. Please do not hesitate to check out the true story behind the fictional scenario in order to get ideas and further your understanding on the issue. It is better if the team will have the maximum number of 4 members.

1. Only Measuring IS Knowing
It is important to know how to measure the progress of your social scaling in order to readjust and be able to scrap tools that don’t work and focus on tools that bring results. One of the best ways to do that is by using marketing tools like focus groups and/or online surveys. The first step would be to make sure you know what you are going to ask. There is an art in how one extracts information from their target group either in a focus group setting or survey.

Focus group is great way to get more in-depth information and subjective perspectives from people who are in any way connected or relevant to his social business. Learn what and who these are in the video Stakeholders in Social Enterprise

You now need to identify 5 – 6 stakeholders for John’s social business and explain their connection to the project and the means you use to reach them (i.e. telephone, personal conversations etc.)

Involved Local Stakeholders
i.e. Government officials, Health organizations,  Charities etc.

 You now need to think about which stakeholders you will need to reach in order to fulfill your dreams
 

Global Stakeholders
i.e. Government officials, Health organizations,  Charities etc.

 
 2.  Basic elements of successful scaling
It is important to understand some of the basic elements of successful scaling of social organizations. What do you think are the 5 most important ones? 
 

Important elements for scaling
e.g. Gain governments contracts in other countries

Read up How Do you Scale Social Innovation Startups and 5 tips for social enterprises looking to scale, as well as other resources in the useful links and identify the 10 most important strategies for successful scaling.

Before you look please discuss with your team what you think John’s 5 greatest assets are that he should keep and his 5 greatest weaknesses that will have to ditch in order to progress. To do that you need to read the statement in the task section very carefully!  

	Strong Points	Weaknesses
1
2
3
4
5

 
3. Social Media Presence
As you have probably guessed, one of the most effective ways to scale social impact is through social media. In this step, you are invited to consider how social media accounts (Facebook, Twitter, and Instagram) will help you to scale social impact of your idea to a wider audience. Can you say what are the relative strengths of each platform and which could be used for what kind of social businesses?
 

Twitter

How to Create a Facebook Business Page in 8 Easy Steps
Creating a logo, Facebook cover photo, etc. will help people associate you with professionalism and will allow you to be memorable
(Watch the following video on how to create logos, Facebook cover photos etc. very quickly.  A Simple Video Guide to Canva)
Define your cause through #hashtags and create one for John (Read the following article: How to create your own hashtag)
 

Utilize emoji to communicate sensitive matters! (Read the following article: Ways to Use Emojis in Social Media Marketing)
     
  
Get your team to come up with fun games and viral challenges games to drive a social movement! Remember the #IceBucketChallenge?



4. Digital tools –Storytelling for effective scaling
Until now, you have learned the basic elements of successful scaling and have experienced your own social assets to scale your social impact project. In this step you will learn what digital storytelling is and how it can help you to scale social impact more.
We live in an age of information, fast communication and technology. As social media users, we are exposed to a huge amount of information every day. So, what is the best way for a story to attract people?

See the following article: Breaking through the noise: Digital storytelling for social impact

Digital Storytelling is an important communication channel which helps people create and share stories that send a powerful message. Get inspired by the following digital storytelling examples:

Digital storytelling examples
Now, you are invited to discover a digital tool that will help to create your digital storytelling. How to use PowToon
After reviewing the resource on how to use PowToon, sign up to the POTWOON (https://www.powtoon.com/account/signup/), and create your digital story. After that, upload your digital story to your social media account.


Likert Scale Questions with Examples
You can now complete a focus group with peers or people outside your classroom – or to complete an online questionnaire with 6-10 people – and then to present the findings from this exercise to their group.

You will need to develop the questions for the focus group and then to evaluate the findings and brainstorm how to improve their scaling plan based on the feedback they have received.

Let’s now explore simple online survey tools that you can use to get feedback online. After reviewing the following online survey tools, sign up to one of them, and create your online survey.

Survey Monkey
Video Tutorial- Survey monkey
Google Forms
Video Tutorial – Google Forms


5. Building your tools and running your data quest
After identifying your stakeholders you need to draft what you really want to know and that means building questions that will give you exactly what you need to know, so they will have to be relevant to your quest to scale your social impact. Maybe, depending on your stakeholders you will need to build different questions.
Present the findings and changes to their scaling plan to your class or teacher.
Here are some tips for effective presentations even if you hate speaking in public or if you are good enough some basic things you need to remember.
You can use Google Slides for the presentation.

On the completion of this webquest, the learner will be able to:

Knowledge	Skills	Attitudes
• Fundamental knowledge of what scale social impact is • Fundamental knowledge of the basic elements of successful scaling • Basic knowledge on how to scale a social business • Basic knowledge of Digital Storytelling • Basic knowledge of how to measure social impact using online surveys and focus group.	• Identify a social business idea • Use the internet to gather information on how to scale social impact • Create engaging social media content • Use digital tools to scale social impact	• Follow a process to scale social impact • Create and follow a plan to complete work and tasks

Just one tip: